The purpose of the campaign is to inform medical school faculty, students, and recent graduates about the growing need for specialized wound care physicians. The national campaign seeks to promote career opportunities and offers preparation in becoming a specialized wound care physician.
The current shortage of specialized wound care physicians greatly increases the risk of sub-standard care for patients who are at risk for the development of a wound or wound-related complications. Chronic wounds (including pressure ulcers, foot ulcers in persons with diabetes mellitus, and venous insufficiency ulcers) currently affect approximately 6.5 million Americans annually, and this number is expected to rise due to an aging population and increases in the prevalence of diabetes and obesity.1 By growing the number of physicians choosing to specialize in wound care, we can help ensure safe, effective care for high-risk patients in all care settings.
1. Sen CK, Gordillo GM, Roy S, et. al. Human skin wounds: a major and snowballing threat to public health and the economy. Wound Repair and Regeneration; 2009;17(6):763-771.
The campaign focuses on medical school faculty, students and recent graduates. The transformation of physician education programs and scientific advances continue to present considerable challenges for medical school faculty. The science and practice of wound prevention and care also continue to evolve. In addition to serving as a ‘one-stop’ portal for obtaining information about specialized wound care education and continuing education opportunities, registered users will have access to complimentary wound care education resources. These resources can be integrated into the curriculum, used to supplement available textbook materials, and help students develop critical thinking skills.
HMP, LLC, as the largest provider of wound care education in the U.S., is committed to providing complimentary educational resources for medical school faculty, current students and recent graduates to attract more physicians to the specialized wound care practice. HMP worked with its WWC?™ Advisory Board of Certified Wound Care physician Educators, as well as the WWC?™ Founding Supporters to create the campaign.
Through the website, you can gain access to FREE resources such as:
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Essential teaching and learning tools, including video modules
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Discounts on events such as the Symposium on Advanced Wound Care (SAWC) Spring and Fall meetings
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PDF's of all 25 chapters of textbook, Chronic Wound Care: The Essentials e-Book
HMP seeks to partner with leading medical schools across the country to raise visibility for this campaign and integrate specialized wound care content. Contact Peter Norris, Executive Vice President, HMP, at (800) 237.7285, ext. 4222, or email pnorris@hmpglobal.com to discuss your school becoming a supporter of WWC?™
There are no costs involved the initiative and as a participant, you receive the following:
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Recognition on the Why Wound Care?™ website, and in all campaign PR
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Downloadable digital badge for use on your website and in communications
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Press kit that includes a sample press release for your distribution
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Access to turnkey digital assets designed to help you promote the campaign
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Tools for integrating wound prevention and care into curricula
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Access to wound care experts, available to speak to your medical students, either on campus or via webcast.
If you have questions or need more information, please visit whywoundcare.com or contact Peter Norris, Executive Vice President, HMP, at 800-237-7285 x 4222, or pnorris@hmpglobal.com
We are also actively looking for medical students interested in becoming a member of the WWC?™ Social Media Council. By joining the council, you can help promote the campaign via social platforms and share your experiences about this specialty. Participation includes national visibility in front of leading faculty, experts and employers, and the opportunity to inspire others to pursue a career as a specialized wound care physician.